The Magma Chili Manufactory produces homemade chili sauces with special flavours, partly home-grown and partly exclusively from chemical-free organic ingredients. Their goal is to focus less on the strength of the chilli pepper and more on flavours that are different from the traditional. They intend to launch four products, named after notable volcanoes according to the area in which the secondary ingredient in the sauce is indigenous, in addition to the chilli.

The design of the logo was based on the fluidity of the sauces and the molten volcanic rocks that give the name to the brand. The logo was created from the brand name in a grid system, and I turned the letters and letter connections into a "fluid" form. 

The colours of the brand's identity are derived from the reddish colour of the brand's main product the tomato chilli sauce. The secondary colour is a grey, reflected to  volcanoes. White is also often used in the identity, mainly for the texts. The secondary colours are the colours of the brand's other products.  They are the colours of the secondary ingredients in addition to chilli. In defining both the colours and the shapes, my goal was to make it as simple, quick and easy as possible to introduce new products into this system in the future. I have also chosen rounder shapes for the fonts of the identity reflects to the logo.

The packaging was designed with the eco-friendly thinking in mind, so the box is designed to be assembled without glue and folded down to give it another function to pour your snack into for dipping. The contents of the box is an unlabelled jar, so we can easily recycle it and fill it with our own contents. Only the lid of the jar has a sticker with the logo in the product colour. The outer packaging has been given the colour of the product, in addition to the basic grey colour. Four products are to be launched, named after famous volcanoes according to the area in which the secondary ingredient of the sauce is indigenous, in addition to the chilli. The characteristic colours of these secondary ingredients will also serve as secondary brand colours and will appear on the packaging as 'flowing' elements and forms typical of the brand.